Editorial Type:
Article Category: Research Article
| Online Publication Date: 21 Feb 2006
Explaining Suffrage Mobilization: Balance, Neutralization, and Range in Collective Action Frames, 1892–1919
Explaining Suffrage Mobilization: Balance, Neutralization, and Range in Collective Action Frames, 1892–1919
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Page Range: 149 – 166
Growing evidence points to the pivotal role of framing processes in the mobilization of social movements. Our study contributes to framing theory by drawing on data from state-level woman suffrage movements in the U.S. to provide a systematic comparison of the mobilizing capacities of different collective action frames. Specifically, we examine the differential impact of the justice, societal reform, and home protection frames. Rather than assuming that all frames deployed by movements contribute equally to successful mobilization, we distinguish between effective and ineffective frames. Results of cross-sectional time series analyses suggest that the use of the reform frame positively influenced membership growth in state suffrage organizations, while the use of the justice and home protection frames had no effect. We conclude that there are three key determinants of a frame's mobilizing capacity: a balanced (i.e., culturally resonant and oppositional) message, the range of issues addressed, and the effective neutralization of counterframes
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