LOUD AND CLEAR: THE EFFECT OF PROTEST SIGNALS ON CONGRESSIONAL ATTENTION*
We examine the effect of public protest on policy by considering how protests may matter to lawmakers. Research on this topic suggests that protest signals information to lawmakers about citizen preferences. Empirical work finds that the strength of the signal sent by protest can influence its effectiveness in achieving desired policy goals. We build on this insight by arguing that signal clarity is also important. Public protests sending focused and clear messages to lawmakers are more likely to impact policy than protests with unfocused messages. Using data on women's protests from 1961–1995, we confirm past findings on the importance of signal strength and find support for our new argument about the importance of signal clarity.
Contributor Notes
* We thank Doug McAdam, John McCarthy, and Susan Olzak for their role in collecting the data used in this article. We also thank the members of the Organizational Behavior Group at the Stanford Graduate School of Business and the members of the Social Movements and Political Sociology Workshop at Stanford University for comments on an earlier draft of this manuscript. This research was supported by grants to the second author from the National Science Foundation (SBR # 9709337, SBR # 9874000).
† Magali Fassiotto is Assistant Dean in the School of Medicine at Stanford University. Sarah A. Soule is a professor of organizational behavior in the Graduate School of Business at Stanford University.