THE NEW-NEW SOCIAL MOVEMENTS: ARE SOCIAL MEDIA CHANGING THE ONTOLOGY OF SOCIAL MOVEMENTS?*
Our hypermediated societies affect the very nature of what a social movement is. This article identifies five core nodal points of what constitutes a social movement: Program claims, Identity construction, Connections, Actions, and Resolve (PICAR). Primarily using France’s yellow vest movement case, I assess the impact of social media on these nodal points. I find that social media afford opportunities as well as present challenges for contemporary movements which taken together amounts to a newly emerging ontology. This new-new social movement ontology is characterized by processes of discontinuity (open ideological positioning, fluid collective identities, weak ties, an online repertoire of action, and relative ephemerality) co-existing with continuity (the return of a class politics of redistribution, the continued importance of collective identity, offline repertoires, and cycles of protest). This analysis demonstrates the dynamic interplay between political and mediation opportunity structures, producing new emancipatory potentials and challenging constraints.
Contributor Notes
* I would like to thank Anastasia Kavada, Robin Mansell, Jean-Christophe Plantin, Alison Powell, as well as the anonymous reviewers for their valuable suggestions and feedback.
† Bart Cammaerts is Professor of Politics and Communication at the Department of Media and Communications of the London School of Economics and Political Science (LSE). He can be reached on: b.cammaerts@lse.ac.uk